“Did you know your book is now less than two quid?” asked my friend Suz.

That was a couple of weeks back, and it turned out she was right.
Amazon.co.uk have indeed dropped the UK ebook price of my book How To Do Everything and Be Happy from £2.14 to a mere £1.99.

You can buy the book for less than two quid – which is quite frankly, barmy!

I was going to drop Amazon a line and politely ask them if they wouldn’t mind putting the price back up. £1.99 just seems… well, the charming phrase I came across the other day was ‘sofa change’ – but judging by the jump in sales figures (from roughly twenty four copies a day to over forty) it seems that £1.99 really is the sweet spot in ebook pricing.

It certainly represents terrific value for the luxury of reading the book at the bus stop, on the tube, in the queue at the post office, or where ever you find yourself with a spare few moments – something that I’ve recently started doing myself when I realised I could download a Kindle app for my iTouch. It’s also available (like you need telling) for the iPhone, Blackberry, android smart phone, PC, Mac, etc.

So, £1.99? Long may it continue.

Buy the £1.99 ebook right now from Amazon.co.uk

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How To Do Everything and Be Happy is still available as an ebook from Amazon.com for only $2.99 and as a paperback from both Amazon.co.uk and Amazon.com